report+by+sarah

1. Introduction 1.1 Background Regarding the keen competition in MP3 market, we conduct ed an annual market survey in order to keep abreast with the latest market development.

1.2 Purpose As requested, this report presents the recent market trend of MP3 player and compares the customers’ satisfaction of our products with our major competitor, iGadget in various aspects. It demonstrates the local market shares over the past 12 months. The aim of the report is to investigate the problems of our products and make improvements.

2. Procedure The findings for this analysis are based on the market survey of M&D Market Research Company from September 2009 to August 2010. A total of 400 consumers were interviewed and asked to complete a questionnaire on the design, functions, sound quality, battery life, headphone quality. (Also market share)

3. Findings Attachment 1 shows the results of the consumer questionnaire conducted in August 2010. Compared with iGadget, the customers are disgruntled with our products in three major aspects, namely design, functions and headphone quality. Besides, our market shares are shrinking seriously and will be discussed in more detail below.

3.1 Design Less than half of our respondents are satisfied with the design, as opposed to over four-fifths of iGadget’s clients. The possible reason for this is that our spokesperson is too old and cannot cater for the taste of the youth. This may imply that we will lose the youth market shares.( I don't think design is related to spokeperson?)

3.2 Functions Over two-thi rd of our customers are disappointed with our function. However, over two thi rd of iGadget’s customers are happy with in this aspects. This may be due to the insufficient development of R&D department. Our MP3 players require a complicated installation procedure, while others can simply use drag and drop.

3.3 Headphone quality Over half of the customers are dissatisfied with both our products and iGadget’s products. The explanation for this is that our products are produced in the developing country and the materials may not be the best one. (more details) 3.4 Market Share?

Conclusion (numbering) Overall, due to the dissatisfaction of customers in the above areas, H&F MP3 players are not going to be popular. Our market shares will continue are subtracting declining unless major changes are made.

Recommendations (numbering) Given that our products are out of fashion, I suggest that replacing the existing spokesman with a young, lovely and famous singer to promote our products. This can attract the youth’s attention to our products. We can develop more series and colorful products to cater for different customers’ needs. (numbering) In light of dissatisfactory function and complex installment procedures, we should keep alert with of our competitors’ product development. We should replace our old software program with drag and drop function.

Since our headphone quality is not satisfactory, we may send our quality control team to the production center in Malaysia and implement quality control scheme. The team should send the report to the headquarte rs on a regular basis. We should ensure our products are above the international standards.

Quite good.

I think design is related to shape and colours used. You could use the spokesman as a partical reason for declining market share. Make sure you use numbering throughout.